PMCS AIxpert - Privacy Policy
Effective Date : 31 March, 2025
At PMCS AIxpert, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the UK Data Protection Act 2018, UK GDPR, and where applicable, the EU GDPR.
1. Who We Are
PMCS AIxpert is a UK-based AI consultancy supporting SMEs in adopting Responsible AI. For the purposes of this policy, we act as the data controller.
2. Data We Collect
We may collect the following personal and business data:
Name, email, phone number and business contact information
Organisation name, job title and sector
Information shared through contact forms, emails or booking links
Technical data (browser type, IP address, device type)
Website usage data via cookies and analytics
3. How We Use Your Data
We process your personal data to:
Respond to enquiries or schedule services
Deliver AI advisory services and digital products
Improve our website, services and communications
Send business-related updates (with your consent)
Comply with our legal obligations
Ensure security and prevent fraud
4. Legal Basis for Processing
We rely on the following lawful bases:
Your consent (for optional communications)
Performance of a contract (e.g. service delivery)
Legitimate interest (e.g. improving services or responding to queries)
Legal obligation (where required by law)
5. Data Sharing
We do not sell your data. We may share it with:
Cloud-based service providers (e.g. scheduling, CRM, analytics)
Communication tools (e.g. email marketing platforms)
Legal or regulatory authorities if required
When data is transferred outside the UK or EU, we use standard contractual clauses or equivalent safeguards.
6. Data Security
We apply industry-standard measures to keep your data secure, including:
Encryption of data in transit and at rest
Access controls on internal systems
Ongoing monitoring for security risks
7. Data Retention
We retain personal data only as long as needed to fulfil its purpose:
Enquiries and free consultations: up to 12 months
Active client records: for the duration of engagement plus 6 years
Marketing records: until you unsubscribe or request deletion
8. Your Rights
Under the UK and EU GDPR, you have the right to:
Access your data
Correct inaccurate information
Withdraw consent
Request deletion (right to be forgotten)
Object to or restrict processing
Data portability (if applicable)
To exercise your rights, contact us at your-data@pmcs-aixpert.com
9. Cookies and Tracking
Our website uses cookies to improve your experience. These include:
Necessary cookies for site performance
Analytics cookies (e.g. Google Analytics)
You can manage cookies through your browser or opt out via our cookie banner.
10. Policy Updates
We may update this policy to reflect changes in regulation or our services. The latest version will always be available at pmcs-aixpert.com/privacy-policy
11. Contact Us
For any questions or concerns, contact:
your-data@pmcs-aixpert.com
Lat Updated: 31 March, 2025